Eduardo Gory "Eddie" Guerrero Llanes was an American professional wrestler born into the Guerrero wrestling family. He wrestled in Mexico and Japan for several major professional wrestling promotions. In the United States, Guerrero wrestled in Extreme Championship Wrestling (ECW), World Championship Wrestling (WCW), and in World Wrestling Entertainment (WWE). Guerrero's gimmick was that of "Latino Heat", a crafty, resourceful wrestler who would do anything to win a match. His catchphrase became "I Lie! I Cheat! I Steal!," which was used in one of his entrance themes. Guerrero partly used this phrase in his autobiography Cheating Death, Stealing Life. Despite being a villain for most of his career, he got over in and outside the ring being the youngest, yet most popular and successful of the Guerrero brothers. Guerrero was widely regarded as one of the most respected and gifted technical wrestlers in history. Throughout his career, Guerrero encountered various substance abuse problems outside of wrestling, including alcoholism and an addiction to painkillers. His real-life problems were sometimes integrated into his storylineswhich he agreed to. Guerrero won 23 titles during his career, including the WWE Championship.